Feisty Fitness is an extension of Juliana, a personal trainer with a passion for fitness and healthy lifestyles. Her brand is fun, vibrant and feisty. I was tasked to take her logo and give it a refresh!
I started with this moodboard showing bright colors, workout silhouettes, and rough textures.
I didn't want to completely change her brand and look, so I kept a similar typeface for the main word mark. I then added "By Juliana" to the word mark so that it acts as more of a signature to her brand. I took her color palette and expanded it, adding in a step gradient to convey the transformation one takes as they work with Feisty Fitness.
Below are some icons I put together for her, and how her new brand translated
among her social media accounts.
among her social media accounts.
