DirtyWorks is an independent production company aimed at creating quality content for viewers. Their endeavors are wide-ranging, and they wanted a branding refresh that showed that uniqueness.
The moodboard reflects a 90s pastiche that brings old tech into new storytelling. Glitch art and distortion became their main theme.
Thinking about what it means to be a renegade in the entertainment industry, the logo had to break normal conventions of typography. The flow of the type and the interactions between the letters show a clean product in an unconventional manner.
For the photography, I wanted to bring back references of television glitches, adding a level of depth to the brand. DirtyWorks loved the pastiche in the branding, and implemented the
branding across their platforms.
branding across their platforms.
I've worked with them since then on multiple productions, art directing poster photography, designs, and social campaigns for funding and marketing. Check out some of the assets below.
