Amalgam Herbalism provides herbal support through different natural products and services. They make tinctures, oils, glycerins, all which are specific to the needs of the individual.
I was approached to do the branding exploration for their brand launch. They wanted an apothecary feel that gave them a medicinal authority, but they also wanted to keep it very clean and approachable.
My inspiration for the branding involved clean, minimalistic, and modern elements mixed with thin line work that allowed the brand to grow and evolve.
In terms of typography, I wanted to use a sleek, simple font that had organic serifs to match the herbalist's offerings.
After the branding was established, I built out packaging and stationary to use in their delivery system. The bottle packaging features an empty form layout that allows for customized information for each product. This provides for unique products for unique customer needs.
Below you can see how the stationary also provides an opportunity to have unique personalization for the customer with thank you notes.
Here are some of the logo concepts that didn't make the cut:
